November 28th, 2022 marked the second book anniversary of my travel memoir Plunge – One Woman’s Pursuit of a Life Less Ordinary. You can read about its one-year anniversary here. It’s been a while since I posted an update about this first book of mine, because not much is going on with it and I don’t want to bore the non-authors amongst you.
It probably doesn’t come as a surprise that the less I focus on book promotion, the less I sell. My goal for this past year was to maintain one sale a day. I failed. Because, how do you achieve this result by ignoring the book’s existence for weeks at the time? To this day, I still haven’t spent a dime on ads and it’s no secret that “to make money, you have to spend money.” So, paid promos and ads might be a thing to consider in 2023. Then again, I am the most frugal person I know. 🙂
Social media posts
Once in a while, I join a free Draft2Digital promo with Plunge, post some news, a new five-star review, or an enticing blurb on Facebook, or lower the book’s purchase price. Usually, this amounts to maybe one or two sales. Occasionally, I get it right (no idea how to predict this) by posting in an attentive, interested social media group or by creating an enticing blurb. In those cases, the correlation between effort and sales is obvious.
And, when that happens, my heart skips a beat, my lips curl upward, and an adrenaline rush improves my wellbeing. Like that time one of my posts on the Sailing Women on Yachts Facebook group took off.
If enough sales occur in a day, my status on Amazon goes to #1 bestseller in one or more categories, which, I have to imagine, encourages more sales. And that’s the upshot every author dreams of. Until the spiral spins downward again and sales dry up.
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