Roaming About

A Life Less Ordinary

Tag: promo tips

Two and a Half Years after Publishing Plunge – Losing Steam

I try to create a book update biannually, but might change that to annually soon, because not that much is going on anymore with promotion for and hype about Plunge, leading to decreased sales. I published my first travel memoir Plunge – One Woman’s Pursuit of a Life Less Ordinary the end of November 2020 and it has had a nice run, but now I’m getting burned out by the need for constant promotion if I want to keep selling copies. So, I think it’s time to let Plunge ride and fend for itself soon.

Plunge in front of a steam-spewing Volcano Nevado del Ruiz in Colombia

Book news

This is what’s been happening the last six months regarding my promo attempts:

  • Last summer, my friend Christine, who works for Women Offshore and is also their podcast host, recorded an episode with me at her home in Colorado. That podcast went live on the Women Offshore website in December 2022. You can listen to it here.
  • In January, renowned artist, author, and writer Alyson Sheldrake featured an author interview with me in her excellent “newsletter that thinks it’s a magazine,” Snapshot. You can find that interview here.
  • I was tagged on a lovely shout-out and review for my book on Facebook in January as well.

Incredible and nice mention of Plunge by a new reader

  • Sometime in February, UK podcast host and traveler extraordinaire Ruth Millington of Extreme Holidays, recorded an episode with me. She said she would rename this episode “Extreme Nomad.” She is editing the episode with me right now and it is supposed to air in July 2023.
  • I won a free cover redesign through BookLife. Cover designer Michelle Argyle of Melissa Williams Design came up with this result – and her reasoning.

New cover design with artist notes

Which cover do you like better, the old one with dogs Kali and Darwin or the new, flashy one?

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Book & Promo Update June 2022 – Reaching another Milestone

Now that my travel/sailing/adventure memoir Plunge – One Woman’s Pursuit of a Life Less Ordinary has been launched more than 1.5 years ago, these book updates, or better, promo updates, will become less frequent. I’m thinking of sharing book news here a few times a year for the following reasons: to update people interested in the journey of an indie author, to inspire/inform fellow authors about my process, successes, and failures, and to – hopefully – entice new blog readers to check out Plunge. This page here provides the blurb, reviews, free chapters, and more. You can find my previous update here.

My book news

Let’s start with the biggest accomplishment… After I published Plunge in November 2020 (on my 45th birthday), I had three quantifiable goals for the first year after publication: 

  1. Make back my investment in the book, which was $2,700. This chunk of money was spent on an editor (two rounds), cover artist, a packet of ten ISBN numbers, and miscellaneous costs related to the publication process.
  2. Gather 100 ratings/reviews for my book on Amazon.
  3. Sell 1,000 copies of Plunge.

I only managed to reach the first two goals by November 2021, one year in.

Eighteen months after publication, I’m happy to report that I achieved my third goal (in May 2022): 1,000 copies sold on Amazon; this is a combination of eBooks and paperbacks. If you add other markets and personal sales to this, the number is slightly higher. While this might not seem like much (it isn’t), all these books have been sold via word of mouth, personal efforts, and free “promo posts” on Facebook. I have yet to pay money for advertising, which I probably have to do soon if I want to keep selling books.

Crossing the 1,000 mark

If you are curious about my actual earnings for these sales (and who isn’t?), here is my royalty statement for those 1,020 books sold above. Don’t forget that $2,700 of this number went to creating Plunge. So far, I’ve made about $1,400 on a book that took five years to write. 🙂

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